Target users
| Tier | Archetype | Pain point | Value proposition |
|---|---|---|---|
| Tier 1 | Investors & traders | Emotion-driven bets, limited reasoning record | Immutable decision capture for trading choices |
| Tier 2 | Rationalists & self-optimizers | Need calibration and data | Calibration metrics from real decisions |
| Tier 3 | Life transition people | High-stakes choices, coaching is expensive | Structured decision capture without coaching costs |
| Tier 4 | Anxious decision-makers | Rumination, decision paralysis | Reduced replay via explicit decision records |
Go-to-market roadmap
- Phase 1: Niche launch (investors). Clear ROI and measurable outcomes.
- Phase 2: Rationalists. Community-driven adoption once calibration signals are visible.
- Phase 3: Mainstream self-improvement. Simplified UX and broader wellness positioning.
Key risks & mitigations
- Users quit after two weeks → AI lowers friction, quick wins, streak nudges.
- ChatGPT adds memory → Focus on decision-specific immutability and signal stack.
- Psychological resistance → Frame as scientific self-discovery, not an error log.
- Long feedback loops → Micro-decisions and outcome reminders maintain engagement.