Pricing tiers
| Tier | Audience | Price | Highlights |
|---|---|---|---|
| Free | Newcomers | $0 | 3 decisions/month, basic journal view |
| Personal | Enthusiasts | $9/mo | Unlimited decisions, AI interviewer, core patterns |
| Pro | Serious users | $19/mo | Full analytics, exports, integrations |
| Elite | Investors | $39/mo | Portfolio integration, deep bias analysis, API access |
MVP roadmap (24 weeks)
- Phase 1 (8 weeks) – Core loop: Decision capture, DBB interviews, basic dashboard, outcome review with immutability.
- Phase 2 (8 weeks) – Intelligence: Pattern detection, principles tracker, calibration training.
- Phase 3 (8 weeks) – Growth: Social sharing, coach/mentor integrations, exports, calendar and portfolio integrations.
Success metrics
- Registered users: 50,000
- Paying users: 5,000
- ARR: 10 monthly average)
- Retention (6 months): 40%
- NPS: 50+
Hypotheses to validate
- Investors will pay premium for immutable decision proofs.
- Rationalists will evangelize once calibration signals are visible.
- Outcome reminders and quick wins reduce early drop-off.