Professional services firms lose their most valuable asset every time a senior person leaves, not their clients but their judgment. Membria captures the reasoning behind every important decision so your firm’s collective wisdom compounds instead of walking out the door. > We are the institutional memory layer that sits on top of your existing tools.
Key messages
For managing partners: “Stop losing 20 years of expertise when partners retire. Membria preserves the reasoning, not just the documents.” For risk and compliance: “When regulators ask why you decided this, you will have the answer. Every decision is documented with full context.” For practice leaders: “New associates find the right precedent in seconds instead of hours. Decisions stay consistent across the practice.”Objection handling
| Objection | Response |
|---|---|
| We have SharePoint or Confluence | Those store documents. Membria captures decisions and the reasoning behind them. |
| Our partners will not use another system | Decision Surface is 5 minutes per day. Butler works inside Teams or Outlook. |
| We tried knowledge management and it failed | KM fails because it requires manual tagging. Membria extracts decisions automatically. |
| What about data security | On-prem option, SOC 2 architecture, data never leaves your control. |
| How is this different from Copilot | Copilot searches documents. Membria understands decisions and drift. |